Job: SEO & PPC Specialist

We are looking for a highly motivated and skilled individual with proven success managing Search Engine Optimization and Pay Per Click Campaigns. This will be an ongoing contracted part-time position.

Search Engine Optimization:

Individual must have a solid understanding of what it takes to increase organic rankings on multiple search engine platforms and place a website on first page results for key words searches related to the business.

SEO Requirements: Individual must be able to review our website for optimization and make recommendations where needed, analyze market and competition, and suggest appropriate key word strategy for a national campaign. Individual must be able to provide a strategic plan specific to our company on how to increase our organic search rankings and be able to carry it out. This may include initiating back links, create onsite content, create and post syndicated content, perform social sharing and more. Individual must have experience with Google Webmaster and Analytics Tools and provide monthly progress reports.

Pay Per Click:

Individual must have a solid understanding of what it takes to maximize relevant traffic flow through targeted ads on multiple Pay Per Click Platforms.

PPC Requirements: Individual must be able to understand our services, analyze market and competition, and provide an on-line advertising strategy for a national campaign. Individual must be able to provide a strategic plan specific to our services on how to optimize our PPC campaign and be able to carry it out. Individual must have experience writing, testing, analyzing, and optimizing ads to maximize our traffic, conversion rate, and minimize our cost per conversion. Individual must have a thorough understanding of Google AdWords, Micorsoft Bing and all other Pay Per Click platform opportunities. Individual will provide a monthly PPC progress report.

If you would like more information please call 763-318-6185 or e-mail Careers@ZOTApro.com